Unnat Bharat Abhiyaan is a flagship programme of the Ministry of Human Resource Development, with the intention to enrich rural India. It aims to create a vibrant relationship between the society and the higher educational institutions, with the latter providing the knowledge and technology support to improve the livelihoods in rural areas and to upgrade the capabilities of both the public and private organizations in the society.
There are huge developmental disconnects between the rural and urban sectors such as inequity in health, education, incomes and basic amenities as well as employment opportunities - all causing great discontent and large-scale migration to urban areas. The imperatives of sustainable development which are being felt more and more acutely all over the world also demand eco-friendly development of the villages and creation of appropriate employment opportunities locally. Increasing urbanization is neither sustainable nor desirable. So far, our professional higher education institutions have largely been oriented to cater to the mainstream industrial sector and, barring a few exceptions, have hardly contributed directly to the development of the rural sector. Unnat Bhārat Abhiyān (UBA) is a much needed and highly challenging initiative in this direction.
Ministry of Human Resources Development (MHRD), Government of India has launched the national programme called Unnat Bharat Abhiyan (UBA), with the vision to involve professional and higher educational institutions in development process of rural areas in our country to achieve sustainable development and better quality of life. Now it is working under Ministry of Education, Government of India. Mes Ke Vee Yam College, Valanchery has been designated to be the National Coordinating institute by the MHRD.
The official inauguration of the programme was done in our college on 1st March, 2019, Friday at 11.AM. the programme was inaugurated by the Mr. A.P.Unnikrishnan, President, District Panchayath, Malappuram.