MES Keveeyam College Valanchery has educated and shaped the future of students belonging to the rural precincts of Malappuram and nearby districts for nearly 38 years. The college has maintained a positive academic atmosphere for intellectual pursuits that has consistently been rewarded with excellence in curricular and co-curricular endeavours. The college is a Govt. aided institution run by Muslim Educational Society, affiliated to the University of Calicut and included under 2(f) and 12(b) of the UGC act. It has blossomed into a premier institution offering 11 undergraduate, 6 post graduate programmes apart from various other UGC add-on courses and trainings. The institution marked another significant milestone with the sanctioning of a Research Centre to Department of Chemistry in 2014. A well equipped research complex with state-of-the art facilities funded by DST-FIST has been inaugurated in 2017. Our College has been ranked at 51 by NIRF of MHRD, Govt. of India in 2016-17. The college is a partner institution of Study in India programme and  Institution Innovation Council of MHRD.It was a felicitous recognition of the college striving for excellence when the college was conferred an ‘A+’ grade in the third cycle of  NAAC accreditation with CGPA 3.44.   M E S Keveeyam College was established in 1981 as an aided, affiliated college under the aegis of Muslim Educational Society (MES). Before the college came into being, the higher educational aspirations of the young people of this predominantly agrarian and backward area were met by an unaided institution in the parallel stream. It was the long and concerted efforts of the local population under the visionary leadership of men like late      Dr. N. K. Mohammed, the first practitioner of modern medicine in this locality and Sri. K. V Mohamed, a prominent businessman and philanthropist, among others with the active involvement of MES, which made a regular college a reality. The college has achieved matching progress in academic front both in quality and quantity with new courses, added facilities and consistently very good performance in university level examinations. As the college enters its 39th year of meaningful service and having fulfilled its initial goal of opening up higher education opportunities for as many young and aspiring scholars of the rural population as possible, though not in full measure, but very substantially, we feel that it is time we turned more quality conscious and more focussed in our mission. No one can afford to overlook the emerging changes taking place in every walk of life in the wake of globalisation. Higher education is undergoing thorough changes in content, management and funding. As the concept of brand-image in higher education catches on, every institution will have to undergo SWOT analysis and brace itself up for future challenges. We do believe that, while first accreditation defined our past status, the process of undergoing re-accreditation will help us for introspection, to take stock of our strength, weakness, opportunities and threats and thus prepare ourselves for the challenges of a highly competitive future.